What the hell is going on?

Why are you surprised? You know that much to the chagrin of many we live in a society where nothing is wrong, everything is OK and God Forbid anyone stands up and says "that's wrong" they are labeled some kind of prejudicial. The lesson for the younger generation comes not from this ad, which is tame compared to My Space, MTV, Video Games and the so called heroes they look up to, but from the prevalence in society that one has the "entitlement" to think and do what they feel with no consequences.
You're right Wil, what a disgrace.